Position of Text Ads
Position of Image Ads
Targeting: Content and Topic – Audience is regardless of website
Use Contextual Targeting Tool
Dynamically insert the keyword that generated the ad
Enhanced CPC increase by 30 percent higher all the way down to zero
Conversion Optimizer needs at least 15 or more conversions
CO is Conversion Optimizer
Automated Targeting and Automated Bidding together
Web page like juvenile humor
When QS does not matter – CPM Bidding
Conversion Optimizer is different from Display Optimizer. Display Optimizer also tries to find new placed to place your ad. CPM is only for DGDN
Image, Video, Rich not on Google Search
You can make edits on the ads that don’t look good
Great for Demographic
AdWords for Video offer TrueView that you pay cost per view. It can be any length. Upload to YouTube.
In GDN there is limitation on Video length. Cannot be longer than 30 seconds. No skipping option.
AdWords for Video is now in AdWords interface. Targeting groups are gone and we now have Ad Groups.